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Agop.

Coaching

Strategy

In between English solar pop and enthusiastic French folk, this young Armenian artist has an obsession for persistant melodies. His music speaks to the hearts and souls, and has been able to reach the attention of the media since the release of his first EP « Merenda » in 2015.

Our intervention :
The goal of our mission with Agop was to build his digital communication all the while giving him the keys of comprehension of social media and the tools to optimize their use.

We shared our technical skills in order for him to gain more visibility and exposition. This all happened during the time he was candidate for the Eurovision representing Armenia, a very dense and rich period for social content. Our strategy was to spread this content over time and to reach more people by crossposting media content. The marketing campaign we put in place was destined to reach the audience of the TV show in Armenia which assured this new targeted audience to be present for upcoming releases.