Bénin International Musical.


Benin is the cradle of major musical movements in the 20th century (jazz, salsa, funk, hip hop…). Cradle of the African funk and of voodoo rhythms, fascinating fashionable references quoted by the American rappers and the great current rock bands (Arcade Fire, Franz Ferdinand, Vampire Weekend…). From jazz to rock through blues, gospel, rap, all the so-called “modern music” started out from Cotonou and Ouidah with the slaves.

Associating voodoo rhythms and traditional songs, electronic melodies in the very spicy Beninese style with trip pop grooves, hip hop and rock, this collective of Beninese artists has all it takes to make us travel. Supported by Arte, Radio France and other french medias, the Benin International Orchestra keeps on touring internationally and was even able to sold out Carnegie Hall.

Our intervention :

For this project, we delivered a series of strategic communication strategies and creative ideas that the band could use for its posts on social media.