Je Reste À La Maison.
Strategy
Community Management
With this unprecedented situation crossed in March / April 2020, it is essential to stay motivated and to spread hope and positive energy! The Covid Crisis makes it critical for many sectors including the music industry ... The Festival "Je Reste À La Maison" wishes to allow artists and the public to continue to meet ... if gigs and festivals have to be deserted for a time, this festival allows us to continue to party together despite the distance !
Our intervention :
In the middle of lockdown in France, we were asked to elaborate a communication strategy and to take charge of all the social media plateformes for the 100% online festival "Je reste à la maison" (nb: "I'm staying home"). From the conception of the all the posts to the moderation of 7h/day livestreams, we were able to host one of the biggest online festival. Our idea : to borrow the codes of a "real" festival and turn it into a mockery. We had noticed how much the public needed a laugh in those very particular times. In summary it was 7 days of Facebook livestreams with over 95 artists for a final audience of more than 1 500 000 spectators. An exceptional experience that also allowed the collection of 10 000€ for the Secours Populaire.
Our intervention :
In the middle of lockdown in France, we were asked to elaborate a communication strategy and to take charge of all the social media plateformes for the 100% online festival "Je reste à la maison" (nb: "I'm staying home"). From the conception of the all the posts to the moderation of 7h/day livestreams, we were able to host one of the biggest online festival. Our idea : to borrow the codes of a "real" festival and turn it into a mockery. We had noticed how much the public needed a laugh in those very particular times. In summary it was 7 days of Facebook livestreams with over 95 artists for a final audience of more than 1 500 000 spectators. An exceptional experience that also allowed the collection of 10 000€ for the Secours Populaire.