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Orange Blossom.

Content strategy

Orange Blossom is a French band based in Nantes, whose musical style alternates between electro and arab music.

Our intervention :

We were missioned to make a communication audit on social media and to form strategic recommandations for the band. We first started by analysing the data : the band has an extremely low posting frequency but thousands of followers on Facebook and millions of streams on Youtube and streaming platforms. Our mission consisted of creating a strategy that would enable the transformation of these followers into true fans. The engagement rate on the page is at a record and followers are coming from all over the world, massively interacting with the shared content on Facebook. The public is attached to the project and its values and for that reason the editorial line had to meet high expectations.